Our Story

Dyuti means "brightness"—a perfect name for a brand started by Jyothi, who brings light into her family and now, into the lives of customers through each saree. As a housewife balancing family responsibilities and daily routines, Jyothi began selling sarees offline out of a desire to make some passive income and find joy beyond household chores
What began as a small idea quickly found local love and support. Encouraged by the positive response, Jyothi now dreams bigger—taking Dyuti Sarees online to share her craft with the world. Instead of spending her afternoons on TV serials, Jyothi decided to create something lasting, turning her free time into a thriving business that brings smiles and confidence to every woman who drapes a Dyuti saree.
Dyuti Sarees is about more than fabric—it’s about shining with purpose, embracing new beginnings, and believing that every moment can spark something beautiful.